WELCOME TO MAIN STREET
TOLEDO, OREGON
363 North Main Street, in the heart of downtown Toledo. Toledo’s new mural will span the entire north side face of the historic building, owned by the Krause Family.
The delightful Oregon Coast town of Toledo now has a welcoming mural, designed and painted by the fabulous Jeremy Nichols. Titled Welcome to Main Street, this mural is all things Toledo!
In the mural, you will find: from left to right:
A paint brush and splatters to represent Toledo’s artist community
Boomer the mountain beaver (Toledo’s high school mascot)
Railroad spikes (historic and present-day rail line hub; check out their awesome railroad museum!)
Flora: Logs and logging equipment (symbols of Toledo’s major paper mill industry, still in operation)
Fauna: Deer antlers and the mural’s centerpiece - a majestic Painted Lady butterfly common in Oregon
Working through high winds, heavy rain, and hail, Jeremy and his assistant Hayden Senter created this beauty in just one week!. This job site was particularly tricky to paint due to the uneven and extreme slope. Thankfully, the City of Toledo hooked PSAA up with a City bucket truck and operator!
““This mural at the entrance to Main Street will help to distinguish one of the remaining true Main Streets here on the Oregon Coast and bring more awareness to our history and culture here in Lincoln County.””
Public art can be an economic driver for smaller cities, especially in rural areas like Toledo with its natural beauty and convenient location off of a major highway. Murals bring together members from all aspects of the community, help create dialogue, create shared spaces where the community and tourists can gather, and instill pride in the community. PSAA is committed to helping bring art to rural areas across the Pacific Northwest, and we were thrilled to work with the City of Toledo.
Muralist Jeremy Nichols at work on the Welcome to Toledo Mural on Main St.
Welcome to Main Street was the first in a series of new murals in Toledo, Oregon. Supported by ART Toledo, committee members raise funds for community murals, discover local building owners who are interested in having a mural on their buildings, and connects them with regional artists. In 2023, PSAA was pleased to be able to help create an additional mural in Toledo, a sensory mural, by PNW artist Emma Berger.
Big thanks to the City of Toledo, ART Toledo, and Sequoia Consultants for making this happen! Even though it can be a challenge, we love painting on the Coast and in small rural towns across the Pacific NW! It’s very rewarding and amazing to see everyone’s reactions.
““I wanted to create a bright energetic mural that creates a sense of wonderment and curiosity, and help tell a story of the area. This is an exciting opportunity to brighten up the neighborhood, bring people together, and get to know the local community.” ”