The Viaduct Arts initiative brings vibrant community art to the streets of the Central Eastside Industrial District.
CENTRAL EASTSIDE MURAL DISTRICT
Working closely with community partners, Portland Street Art Alliance has worked for several years to “seed” a new mural district in Portland’s Central Eastside Industrial District (CEID). The goal of the Viaduct Arts initiative is to promote more inclusive engagement and access to public art-making in the city.
Thanks to grant support from the Oregon Community Foundation’s (OCF) Creative Heights Grant, in the summer of 2020 PSAA launched the Viaduct Arts initiative, bringing new five large-scale murals to the walls beneath the Hawthorne and Morrison Bridge Viaducts, all by diverse artists Oregon-based artists.
In 2021, PSAA’s work in the Central Eastside Mural District continues. Grant funding for two additional large-scale murals under the Belmont Viaduct has been provided by the Central Eastside Industrial Council and Proposer Portland.
The second phase of the mural district welcomes a new unique partnership between PSAA and several local homeless service organizations. These partnerships are being supported by grant funds awarded from the Oregon Arts Commission and the National Endowment for the Arts. The goal of these new partnerships is to engage with and help folks living on the streets of the Central Eastside. Working with local service partners, PSAA will provide homeless community members with access to paid work and training opportunities in mural-making activities happening in the district.
The Viaduct Arts initiative also strives to address social and geographic disparities, specifically when it comes to gaining access to large-scale outdoor painting opportunities in the city. Therefore, Viaduct Arts outreach focuses on working with artists who identify as being a part of underrepresented communities (BIPOC+, LGBTQ, Women, Rural, Disabled, etc.).
CENTRAL EASTSIDE INDUSTRIAL HISTORY
As Portland experiences accelerated redevelopment and demographic changes, there is an increased urgency for the creation of spaces that welcome artists to work, grow, and thrive. The Central Eastside Industrial District (CEID) is long-time “industrial sanctuary.” In the early 1900s, thanks to the fertile Willamette Valley, Italian immigrants established fruit and vegetable wholesale distribution and transportation networks. This new riverside industrial district became known as “Produce Row.” At the heart of this historic industrial area, are two parallel loading dock streets - 2nd & 3rd Avenues. These thoroughfares transect four viaducts - under the Hawthorne and Morrison Bridges that create deep cavern-like spaces cutting through the Central Eastside. This unique environment creates opportunities for large-scale artwork. With recent changes in zoning, and increased interest in development, this area is rapidly changing. Viaduct Arts aims ensure that street art remains an essential element of the district and future development.
“SEEDING” PUBLIC ART IN CEID
In 2019, PSAA hosted an open call inviting artists across the state of Oregon to apply for a spot in the muralist line-up. PSAA formed a selection committee consisting of prominent members of the local arts community, community advocates, and curators. With the help of community partners and news outlets, PSAA received nearly 200 applications from artists from around the state of Oregon. Five Oregon-based artists were invited to participate in the 2020 launch of the Viaduct Arts initiative.
PSAA is now working with the Central Eastside Industrial Council and Proposer Portland to expand the new mural distinct, with several new viaduct mural sites planned for late 2020 and the summer of 2021.
Street art has long been an important and visible part of the Central Eastside, contributing to it’s uniquely innovative and gritty character. Street art enriches everyday life, helps to build a city's identity and fosters a sense of place and pride in our community.
Murals provide access to art without barriers of admission
Murals promote a sense of identity and belonging
Murals create a tangible sense of place
NEW MURALS COMPLETED IN 2020
MEET THE ARTISTS
OLIVER CASILLAS | TALENT, OR
66 SE Morrison St
Oliver Casillas is a Mexican-American artist living in Talent, Oregon. Oliver has studied the arts since a young age, immersing themselves in painting, sculpture and ceramics early. Born in Guadalajara in 1995, Oliver attended school in Guadalajara, Mexico and later university in Namur, Belgium, living also in Los Angeles, and moving later to Talent where he rediscovered his passion for art. For the past two years, Oliver has now dedicated himself exclusively to art and tattooing. Oliver is the artistic manager for a project named "We Art Here," which uses art to raise awareness about social struggles, environmental stewardship, and movements of protest. Oliver aims to expand his public art practice in the Pacific Northwest, painting murals in urban areas where it will make the most impact, support collective identity building, and improved quality of life for neighbors.
MARIA RODRIGUEZ | PORTLAND, OR
1430 SE Water Ave
Maria Rodriguez is a Mexican-American illustrator and muralist. Currently based in Portland, Oregon but originally from Los Angeles their work explores themes of identity and culture while also creating work that is playful and lighthearted. Maria studied at the Pacific Northwest College of Art, focusing on editorial illustration.
CLOE ASHTON | PORTLAND, OR
1420 SE Water Ave
Cloe Ashton is an illustrator living in Portland Oregon. Working in a wide variety of mediums her pieces speak to an activist spirit, veering from the low-brow whimsy to subversive. Cloe experimented with special reflective spray paint on the ghost bike. Shine a bright light or flash on it and see it glow!
FRANCISCO MORALES | PORTLAND, OR
210 SE Madison St
Francisco Morales is a Latinx freelance illustrator and designer living in Portland. Originally from Los Angeles, California his work draws upon his experience being raised in LA and growing up as a first generation Mexican. Recently, Francisco produced and served as the Art Director for Doug Fir Lounge’s 15 year anniversary campaign. His practice focuses on primarily collaborating with clients and artists from underrepresented communities. Francisco has worked with local artists such as Y La Bamba, Orquestra Pacifico Tropical, DJs Noche Libre, Brown Calculus, Bocha and the Produce Organics hip hop label.
NIA MUSIBA | PORTLAND, OR
1510 SE Water
Nia Musiba is a multidisciplinary artist from Denver, Colorado now based in Portland. Her art is primarily centered around people, and her identity as both an African American woman and the daughter of a Tanzanian immigrant influence her work and her discovery of black history through an artistic lens. Whether through digital or physical mediums, community based art practices or her solo work, Nia’s goal is to create space for herself and for others that wouldn’t historically have a platform.
WORKING WITH DISTRICT OWNERS
DONATE A WALL
Do you have a wall? Consider supporting a public art project. There’s lots of options.
Please email PSAA at info@pdxstreetart.org or fill out this form:
PROPERTY OWNER OR RENTER FORM
MEDIA COVERAGE
DONATIONS
Consider making a tax-deductible donation to support the Viaduct Arts initiative! All business donors who contribute $1,000 or more will become an “official sponsor” and recognized on this website, in marketing promotions, and on social media.
SPONSORS + PARTNERS
The Central Eastside Mural District is funded, in part, by the Regional Arts & Culture Council, Prosper Portland, the Oregon Arts Commission, and the Central Eastside Industrial Council’s Central Eastside Together grant program.